Whatever happened to cool stuff being included with games? You used to hear about games coming with all sorts of cool stuff. Like little metal coins, huge detailed maps you could put up on the wall, little pins, etc. Even my Sega Genesis games usually came with posters in the case.
Half the time these days you're lucky if they bother to include so much as a manual in non-console games. Otherwise they just stick in on the disc as a PDF. Well, they tend to stuff the box with ads for other games even if they PDF the manual, but assorted ads ugenerally aren't 'cool', so they don't count.
If I ever get around to making a game, I should totally put it in a nice box, stick in a cool poster, maybe include some sort of custom token or something, you get the idea. :-)